Tandem Post House, a subsidiary of parent company 'Fathom' (video Production), needed a distinct visual identity to reduce potential confusion during the bidding process and in client-facing scenarios. While Tandem operates as part of Fathom’s broader service offering, its work and client relationships often function independently. Tandem’s new identity system preserves key aspects of Fathom’s design language, and introduces distinct elements, that reflect Tandem’s professional separation while reinforcing its connection to Fathom’s established reputation.