Arbonne
As a digital designer at Protagonist Communications I worked with copywriters and content specialists to create and structure Arbonne's q4 newsletter.
For the quarterly newsletter, I designed the content around the practical value of Arbonne’s digital improvements in regards to its relation to customer lifecycle. Apple Pay, ReplenishMe, and order-history updates address different moments in this journey, from completing a purchase to managing recurring orders and reviewing past activity. Each of them are organized according to its chronological place in this relationship.
The newsletter speaks to internal teams, so the communication needed to explain both what had changed and why it mattered to customers and consultants. Content is structured so that bold, higher contrast callouts highlighting each category of the digital change reads quickly (what), with additional details included as per section (why).
In addition, I created digital sticker packs to extend Arbonne’s brand beyond its products and into the everyday interactions of its audience. Rather than relying solely on traditional advertising, stickers give customers and independent consultants a way to engage with the brand organically, incorporating its visual identity into personal conversations, social media stories, and shared content.
This creates opportunities for greater brand awareness, encourages authentic engagement, and helps build a stronger sense of community around Arbonne’s products and lifestyle.
