Posthub
Post Hub, a post-production firm based in Los Angeles, faced issues with unclear and inconsistent brand messaging. As a result, they struggled with overall brand awareness, despite having significant involvement in a number of major LA-produced films.
In order to help help the solve this problem, I designed and directed a brand awareness campaign to both start repositioning the brand, and to give them a coherent visual language going forward.
The campaign repositioned Post Hub around its greatest strength: making the complex process of post-production easier for filmmakers. By building on the company's existing visual identity and establishing a clear, consistent message centered on convenience, I developed a cohesive visual language that communicated Post Hub's value in a competitive market.
The result was a more recognizable brand with a stronger foundation for future marketing, helping position Post Hub as a trusted, all-in-one post-production partner for the Los Angeles film industry.
