Nutrition Rescue
Nutrition Rescue is a 501(c)(3) nonprofit organization focused on addressing chronic childhood malnutrition by providing nutritionally optimized meals designed specifically to support healthy growth and brain development in children.
Nutrition Rescue needed a website that clearly explained its approach to childhood malnutrition and made it easy for potential donors to support its work. Visitors needed to understand why providing food alone does not always meet a child’s nutritional needs and how Nutrition Rescue’s meals support healthy growth and brain development. They needed to communicate that message quickly without overwhelming or boring visitors. The website needed to build understanding, create a human connection, and guide people to a place where they could donate.
I worked directly with the marketing team at Protagonist Communications to understand Nutrition Rescue’s needs and design a website that connected its mission with a clear path to giving.
The website focused on essential content, organized into structured sections that introduced the problem, explained the organization’s approach, and showed how supporters could help.
The website gave Nutrition Rescue a clear, cohesive way to communicate its mission and connect potential donors with opportunities to give.
It also gave the marketing team a central destination for outreach, bringing the organization’s message, imagery, and donation pathways together in one accessible experience.
